![]() Even if you work closely with a designer, having an understanding of this subject will ensure that the design that you’ve paid for always looks the best it can. ![]() ![]() There are a whole barrage of file formats, and using them in the correct way can have some neat perks like shortening website loading times and boosting Search Engine Result Page (SERP) rankings. If you don't know your PNGs from your SVGs, there's no time like the present to learn! While it may seem trivial, choosing the incorrect file format could be undermining your marketing campaign and devaluing your outward facing business image.
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